Previous work in ad agencies, in-house communications and business ownership means I can deliver on business competencies. Metrics, budgets and timelines are part of my professional DNA. I earned my chops as a writer and researcher, studying consumer behavior to influence purchases and brand loyalty. Then fulfilled a longtime dream: diving deep into immersive User Experience training. UX tools provide the insights and validation to better inform decisions. Informed decisions are better decisions, and make for more lasting ROI and meaningful experiences.
Partial Client List: Business Strategy and Technology
Pepsi, ReMax International, Kenny Rogers Roasters, Proctor & Gamble, Classic Exhibits/ ClassicModul, BizFirstStop (Kauffman Foundation)
Working on cross-discipline teams in community development, I learned people-centric research methods and design thinking for social strategies. I got to build digital tools for scenario planning and websites to connect people, ideas and funding to solve complex challenges. These collaborative design experiences transformed my own mental model and shifted my focus from market-driven to people-centered strategies. I’m comfortable navigating through uncertain waters, and have developed skills to maintain strategic focus as insights from the how’s and why’s emerge.
Partial Client/Funder List: People-Centered Design and Technology
Kellogg Foundation, Sustainability Institute, Mary Reynolds Babcock Foundation, Communities by Choice, Berea College, U.K. Appalachian Center, E.K.U. Center for Entrepreneurship and Technology, U.S. AID
I can deliver on end-to end user experience drawing from a career that encircles UX-related disciplines. As long as I can recall, I’ve been intrigued about what makes people happy. I know. Happiness can't be made or manufactured, it has to come from within. But good experiences—those that remove frustrations, barriers and time-wasters—do make life easier, create better experiences and increase the overall happiness factor.
Partial Client List: User Experience
Thomson Reuters, Nike, Sustainable Communities Action Town, JustChoice Lending and Wei Kitchen.